By now Im sure you have figured out that I have spent a LOT of hours cleaning, setting up, managing, decorating and handling Short Term Rentals. Partnered with the fact that I come directly from the hospitality industry and hotel life - I know the importance of setting yourself apart from others but also not assuming you have the best product because your mom told you so. I want to help step your rental game up.
Ive been asked a lot to help fix rentals that are not working. Ive spent countless hours looking at rentals all over Austin AND all over the USA. I look at those listings as a guest... I think outside the box. So Im going to show you a few things and I apologize now if this is your listing (and if it is feel free to reach out to me for help). This is the stuff that set you apart from the rest.
*Why in the hell does everyone have their main profile photo of the living room???
While Im sure your couch is lovely - and the pillows are super soft... GIVE ME SOMETHING different. Seriously. I just searched East Austin - and this is what I got. Other than a few pops of color - what makes me WANT to click the listing. Thats the first step - giving something enticing to the "guest" that they feel enticed to click your listing.
*What does your listing say about the space? All three of the listings above state that it is a home or townhouse in Austin. So you have stated the obvious. If I am searching for a home in Austin - I already know its in Austin. You are wasting the characters you can use in your listing. Have you thought about including where you are located in town? What are you close to in town? Does your rental have a catchy nickname? Does it have a unique feature? PUT IT in the title. Grab their attention. Because you aren't standing apart when you are "Home in Austin". Please see below for for more stand out title grabbers.
*Seriously - what is up with the pictures of couches? If you are questioning why you are not booking - why don't you look at you direct competition? How about just changing your photo with another photo that isn't just like everyone else.... And if you don't have professional photos of your listing and you think your I-Phone photos are cutting it - you are SADLY mistaken. Also - why is your photographer taking photos of your rental with the blinds closed? Is it THAT bad outside that the blinds need to be closed? Give me some of that natural light. It DOES make a difference. Look at the two below photos and tell me if you see it.
Now look at the image below. Which one looks more inviting?
** If you are finding yourself struggling to bring in the bookings you want and even need - shoot me a message. Let's look at your listing and see how we can turn it around. What do you have to lose?